Sunday, January 1, 2012

Sales Cycles: January

Everyone knows that produce is seasonal. If you want to make a triple batch of strawberry or apricot freezer jam, the best time of year to do it is during the summer when the fruit is in season and, thereby, at its lowest annual cost. A savvy shopper waits until a product is on sale and then stocks up! The idea is to create a stockpile that will last you 3-12 months or until the product again reaches its lowest price.
Packaged Foods are seasonal just like produce! Each calendar month brings a new batch of sales. Here’s the predictable sale cycle for each calendar month:

January:

National Oatmeal Month: quick, old-fashioned, rolled, and steel-cut oats, ready to cook oatmeal packets,
Diet Foods including: cereal, frozen entrees, meal and granola bars, diet shakes/ drinks
Healthy Choice, South Beach, Lean Cuisine, Special K, Kashi, Smart Start, 100 Calorie Packs,
diet aids: shakes, weight scales, diet cookbooks, exercise equipment & weights
Organization aids– shelving, plastic tubs & containers, labels
Super Bowl Sunday: Soda, chips, dips, cheese, sandwich items, crackers, snacks, wings, cut fruit & veggie trays
Seasonal Produce: oranges, pears, grapefruit, tangerines, broccoli, carrots, cauliflower, celery, chard, collards, kale, kiwi, avocado, cabbage, spinach
Clearance: Christmas– decorations toys, lights, stocking stuffers, artificial trees, ornaments, wrapping paper, gift bows, New Year’s party supplies– noise makers, hats, party favors, wines & sparkling juices
Winter Health: cold medicines and vitamins, cough syrup

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